Simple SEO Tasks That Small Business Owners Should Undertake
SEO work involves a wide variety of tasks that need to be effectively coordinated in order to achieve the kind of results that will be pleasing to both search engines and real world audiences. It is a careful balancing act that requires professional input in order to be successful. Hiring an SEO agency is the best way to tap into this expertise. There are however several ways in which small business owners can still contribute towards the work in order to aid its success, and establish their own brand recognition.
- Respond to reviews and comments – when you have an online presence and paying customers, know that a portion of them will go back online to post feedback. Be sure to establish what kind of reputation you have on review sites and even inspect the comment section of articles on and off the site that relate to you. Giving the right kind of positive or conciliatory response can go a long way to enhance your reputation, and encourage repeat visits from online users.
- Respond to communications – most well built websites come with contact details such as telephone numbers, email addresses and contact forms. Consumers who want to reach you will likely make use of this to make enquiries, place orders and so on. It is vital that you make yourself available to them by responding to such communications as quickly as possible. Even if you have much to attend to, it is advisable to set up automatic response that confirms you will get back to them soon. Being responsive will heavily influence any decision to make a first time or repeat purchases.
- Check content for veracity – SEO providers will often create content based on their research and it is not unusual to find that technical errors may occur. It is a good idea to regularly review the work posted to ensure that it is accurate. As the business owner, you are probably more knowledgeable on the industry and trends, and will be able to easily catch on to such mistakes early. Doing this before a reader does is always best.
- Check reports – a good SEO agency will provide the client with performance reports on such issues as ranking progress and ROI. This is a good way to ensure that your investment is actually paying off. Even if you do not know the intricacies of SEO work, these reports will summarize for you the most relevant aspects, and whether your business is benefitting. Remember that progress may come slowly due to the competition from other similar businesses and having to comply with the many requirements of search engines. Be realistic in your expectations but still expect positive gains.
Be a content contributor. Whether it is just short posts for your social media accounts or descriptive articles for blogging sites, it is useful to create some of the content and put your name to it. In this way, you can build your personal brand alongside that of your business. Establishing yourself as an expert in the niche industry you operate will also make your content more relevant and of interest to readers and search engines as you link back to your business site.
How to choose the right SEO professional – first time!
The fact that you’re here tells me that you are looking to find the right SEO to help you, to give you that extra visibility to help your business online.
Most people would agree, the world of online marketing is a confusing place for any small business owner. Generally most business owners are completely busy maintaining and running their business; they do not have the time to research and keep themselves updated on the latest algorithm changes – this is a full time job!
That being said, if you choose the wrong professional the consequences can be disastrous for your business, so it is necessary to know the basics. If they do not know what they are doing the results can be very bad for your site and it is extremely difficult to recover.
There is no shortage of information on what is important in search engine marketing. I have written the five most important points that anyone should know when looking to find professionals to help with the ranking of their websites.
1. Price – Choosing a company on price alone is a very bad idea. There is no such thing as cheap SEO. If a company or individual is offering services extremely inexpensively they are likely providing a low quality solution are not likely to achieve top results for your business. On the flipside just because the company is expensive does not necessarily mean that they have a good understanding of the algorithms, or that they will get you good results.
2.Reputation – this is one of the best ways to find a suitable company but you should not look at whether they have fancy credentials or a great office the only thing you need to look at is how many results they’ve achieved in the past.
I recommend asking to see at least five case studies ideally from businesses which are related to the same industry that you operate in. This drastically increases the likelihood that they will be able to achieve the same results for your business.
3. What type of SEO are they doing? Are they using white hat ethical SEO strategies that Google loves or are they using unethical black hat SEO which will leave your website in ruins?
4. Contract – Is it a pay on results contract or a risky pay and lets see type of deal?
5. Where is there website ranking in Google? Are they dominating their town or city, if so, then that is a great sign.
I hope you found this information useful but I strongly encourage you to do your own research and ask for referrals before making a decision on who to hire
To learn more I suggest you go to the Moz website. Brian Dean also has some great actionable information to look at.
See Local Optimize for Search Engine Optimization – Bookmark a highly recommended online marketing company.
How To Cash In Big On Christmas Shopping
The Christmas shopping period is a highly lucrative one for retailers. It has become vital for outlets to set up a strong online presence so as to ensure they do not miss out on this opportunity. Industry estimates indicate that more than half of all Christmas shoppers will make purchases online. This is a considerable amount of the online shopping market to miss out on. Targeted online marketing is the best way to ensure you tap into this market and get your share of the Christmas sales and profits.
There are a particular set of guidelines that business owners and SEO marketers must follow in order to ensure that when the time comes, they are in a top ranking position. It is this visibility that will count when it comes to online shopping.
Keyword research is perhaps the most important aspect of your SEO approach. To make this work, you have to pick out words that are industry and niche specific to your business. Select those words that represent the kind of products you sell. Be on the look to for synonyms or other words that are holiday specific. For instance thanksgiving and Christmas turkey are more specific than simple turkey. It is a good idea to try and tailor your stock purchases towards items that hold the biggest appeal during this season. Remember that you should make use of keywords that will represent stocks that you will actually have when the time comes.
Build webpages around the theme of your keywords and ensure they words are also used in the URL. Always ensure that whatever content you are putting up pertaining to the keywords will make sense, many businesses tend to outsource this generation of SEO content and fail to countercheck what is being put up on the website. In reality, many SEO firms do a good job of preparing content, but some let slip errors, especially if they again outsource the writing of the content.
Remember to also aim for social media marketing. Social media provides the best chance for visibility and haring of the content you publish. If an article or promotion goes viral, you will have the much needed click to draw the attention of search engines and boost your ranking. Do not also forget to make liberal use of picture based social sites like Pinterest. They are the most powerful in generating leads.
Make sure to also optimize your website for smartphone access. In a recent marketing poll, it was established that over half of shoppers in the current year are expected to undertake their online shopping using their mobile devices. Making your site mobile accessible will improve chances they will complete their transaction on phone.
Starting early is always best. Waiting until when the holiday season starts is never a good idea. Because of the cost involved in Christmas shopping, consumers start browsing for product deal early on. Not to mention that fact that building rank will take time. If you want to make a killing this Christmas, start focusing your efforts right now.
Tips To Building An Interactive Site
What is the point in building a website that your visitors do not feel encouraged to return to or interact with you through? A responsive website is one that tempts visitors to further explore it and interact. The best kinds of visitors are repeat visitors. This is the bread and butter of blogs and other sites that rely on advertising revenue. Retailers also depend heavily on online shoppers who not only buy, but also signup for marketing promotions that will guarantee repeat sales. Using the right web design techniques, a business can ensure that online visitors to their site enjoy a pleasurable online experience and will want to come back.
Many business owners and some web designers underestimate the adage ‘less is more’, especially when it comes to building websites. Online users find it easier to get around a webpage that is kept simple and organized. The more familiar it is, and well organized, the more chances they will click to other sections to see what is on offer. It is a good idea to keep your HTML simple and limit the amount of fancy effects like CSS3 or flash. Keep navigation clean and utilize a basic layout.
• Optimize for mobile
There has been a surge in the number of online users making use of their mobile devices, such as smartphones and tablets to explore business sites. The dimensions of these screens are much smaller than with laptops or desktop computers. This has meant that in many cases, images retain the same size and are difficult to download and view. Viewing can still be complicated even when they turn the screen to view the image along the vertical side. It is important to ensure that your site is also responsive in terms of adapting to these smaller screens.
To help achieve this simplicity is again going to play a key role. Cutting back on graphics and using fluid layout is a good way to adapt to these changes. In this way the site will be prepared to adapt to whatever kind of device that is being used to access it and not have to sacrifice much to display the same basic information to all online visitors.
Pros And Cons Of Investing In A Business App
It seems that every time we visit a new website, the site owner is pushing us to download their app. This trend has been steadily growing to the point that even small business owners are trying to decide if it is a worthwhile investment to add to their marketing program. Let us look at the up and downsides to pursuing such an option.
• Apps are popular because they load faster than when using a mobile web browser. They also tend to save data, such as the lat transaction and recent searches to help consumers go back to what they last considered.
• People that use apps tend to spend more time on them than using internet browsers. They also explore the websites more extensively this way.
• Business to business companies enjoy great success with apps that allow for regular orders and other repetitive tasks to be completed easily.
• Over 50 percent of adult mobile users make regular use of smartphone technology. This is a very larger portion of the consumer market that all business would like to tap into.
• When the apps are used, you are in a great position to better promote your brand.
• Opportunities for enjoying repeat business abound as the app will be a constant reminder to the user to pay your platform a visit.
• More investment is needed to optimize a mobile app than a website.
• A quality mobile app can be fairly expensive to have created. There are some free o r cheap online tools that purport to make the process easy, but the results are typically substandard with functionality issues. The resulting apps are also very difficult to update.
• The costs are further intensified when you relies you have to develop an app for each of the varying devices including iPhones, Android and Windows phones.
Ultimately, it is B2B companies and big brand retailers that benefit the most from mobile apps. Small business will likely find that such an investment would be unnecessarily costly. It is better in such cases to focus on optimizing your website for mobile access until you are sure the benefits outweigh the cost.